This video is proof that the camera is a male eye. It shows a woman and her husband and while she is running up the stairs stripping, he thinks they are going to the bedroom. What he does not know is that she is heading to the bathroom. There is really no need for there to be any sexual connotation in a shampoo commercial. However, herbal essences took the opportunity to put sex into their commercial. We see this woman in the shower making very provocative noises, as if she was getting pleasured. I highly doubt any woman would ever put this in a commercial. It is very personal, and belittling. It makes it seem like the man only wanted his wife for that reason, for the only time he started paying attention to her is when she started running up the stairs taking off her clothing. The male eye often makes woman objects of lust and sex, and shows them in very sexual settings, such as this commercial.